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Blige's "Rainy Dayz." Near the end of the year, he released his fourth album, The Last Temptation (2002), which again paired him with R&B vocalists for its singles, this time with Bobby Brown ("Thug Lovin'") and Ashanti ("Mesmerize"). Throughout the summer of 2002, Ja Rule was at his most popular, featured on not only his own hits but also as a featured guest on Fat Joe's "What's Luv?" and Mary J. Pain Is Love (2001) followed the same template, serving up a few rap-R&B hybrids for the singles ("I'm Real," "Livin' It Up," "Always on Time," "Down Ass Chick") and filling out the album with hardcore rap. On his second album, Rule 3:36 (2000), he began collaborating with female R&B singers, and a string of radio-friendly hits resulted ("Between Me and You," "Put It on Me," "I Cry"). Born Jeffrey Atkins on February 29, 1976, in Queens, New York, Ja Rule established himself with Venni Vetti Vecci (1999), a hardcore debut album similar in style to the rugged thug rap then popularized by DMX and the Ruff Ryder collective. label, Ja Rule became one of the rap industry's most commercially successful artists during the early 2000s, working closely with the hitmaking producer and his stable of talent. It’s not anymore, but at the time it was.As the flagship artist for producer Irv Gotti's Def Jam-affiliated Murder Inc. Do what you do on that.’ So Ashanti wrote the verse for me. Lo. “I remember doing the hook, laying the hook, and falling asleep in the studio," Ja told Complex. Ashanti wrote the verses one night in the studio when Ja Rule decided to focus more on video games than writing the hit he promised J. We had to do another remix to keep the momentum going," Corey Rooney explained to Billboard. "We had changed the sound of Jennifer Lopez and we didn't have anything else on the album we could release as a single. The track, produced by Irv and 7 Aurelius samples Craig Mack's "Flava in Ya Ear," originally produced by Easy Mo Bee. Lo's career to urban music audiences in 2002. Really, this is less of a production and more like lifting a beat, but it was definitely one of the tracks that helped validate J. "Ain't It Funny" Remix - Jennifer Lopez featuring Caddillac Tah and Ja Rule J to tha L-O! The Remixes, 2002 After Lyor seeing what I was talking about. You had to be there to understand the energy. It was a HIP HOP SCENE that was once in a lifetime. And Lyor meet and watched DMX rap with his Jaws Wired Shut! The Lox was there. And actually, Dame Dash came up to Yonkers with us. WE HAVE TO SIGN DMX AND RUFF RYDERS!! He said ok. And that I was only to answer to him and Kevin Lyles. He told certain staff members that I was to be left alone. I QUIT!!," he wrote on Instagram on the 20th anniversary of X's debut Flesh of My Flesh, Blood of My Blood. They had me working acts I didn't feel a connection to. Gotti -who played a role in DMX and Ruff Ryders getting signed to Def Jam - once recalled the time he quit Def Jam because they wouldn't sign DMX. In 1999, DMX was reminding everyone he's " not a nice person!" over a frantic track with hard drums, produced by Irv and Self. Take a look at some of the best production from one of the most influential people to touch music, Irv Gotti.
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He easily had one of the best ears in the music business, and proved it with hit after hit. His production fingerprints were on all of the hit records during the time, even when he was collaborating with other producers, namely Lil Rob and 7 Aurelius.īefore Irv's run as the head honcho at Murder Inc., he, as a part of Def Jam's in-house production team, created some monster hits for a slew of artists including Foxy Brown, Eve, Alicia Keys, JAY-Z and DMX. The man behind the domination was Murder Inc. Billboard Hot 100 chart simultaneously with "Always on Time" and "What's Luv?"Īnd together, Irv, Ja and Ashanti played no small role in propelling Jennifer Lopez's music career, helping her achieve pop crossover success while validating her sound to urban audiences via tracks like, "I'm Real." In 2002, she made history when she became the first female artist to occupy the top two positions on the U.S. Meanwhile, Ashanti's songwriting skills and breezy vocals were featured on virtually every hit song released at the time-hip-hop or R&B. 1on the Billboard 200- Pain Is Love and Rule 3:36. Ja Rule had six top-ten albums, between 1999-2005, two of which hit No. Between their individual projects, to their work with other artists, the Murder Inc crew stayed on the radio, in the club and on the charts.